Truth be told, I feel a little awkward each time I use the flip top on my dental floss, a misplaced sense of guilt despite the fact the product inside is designed to promote health, not cancer. Although, come to think of it, didn't 'they' try to promote cigarettes as healthy?
Beware the dental floss.
Regardless, I'd feel very conspicuous indeed, flipping open Tolstoy on an airplane.